Operation Zeitgeist - Mediabrands Brussels

Merci de votre présence aux 2 premières séances !

Continuons sur les mêmes bases ;-)

Voici les 4 prochains RDV :

Mardi 2 juin à 13 :30 à WSP – AdWare : Tool to manage Metriprofil (date et heure exceptionelle – l’orateur vient de Hollande)

L’agenda :

- Introduction about AdWare.
- Introduction about the tools (Reporter versus Probe)
- Very very short introduction about metriprofil
- Demo of the Reporter: how does it work and what usefull info can you get out of it:
 how to make a pivot table of surfing behavior per target group & explanation of result types (page views, grps, coverage, location share).
 how to make a toplist for different target groups
 what kind of profiles figures & graphs are available: what kind of story is explained with what figures.
 how to create a target group
 how to make and how to read an overlap analyses.
- Questions & Answers

Cette première partie prendra 1 heure 30 minutes

Deuxième partie - Only for online planners:
- 8 Practices on your laptop with the W4 Reporter.
- Explanation of W4 Probe by building a mediaplan together.
- Time to make your own mediaplan on the W4 Probe as an exercise.
- Questions & Answers & Ideas.
-
Durée : 1 heure 30.

2. Jeudi 11 juin de 12 :00 à 14 :00 : Search – Google + Tools (Nico – Geof – Mark)


3. Jeudi 18 juin de 12 à 14 :00 : Digital in figures (Hugues)


4. Jeudi 25 juin de 12:00 à 14 :00 : How to make a digital plan – Cases Studies – From Strategy to Reporting (Hugues – Séverine – Isabella – Pamela)

| Get your Presentation Pack

It’s the kick off of an ambitious program about MediaBrands next steps in digitalization !

As a remember, in my last mail:

Digital takes a growing part in our day-2-day activities. Therefore, we would like to share with you an ambitious and concrete education program.
This program will be dedicated to the media-planners, digital planners, CSD, group heads or any of your team member interested in this training.

This will take once or twice a week (Tuesday or Thursday) from 12:30 to 14:00.

The codename is Zeitgeist : zeit•geist | Pronunciation: 'tsIt-"gIst, 'zIt | Function: noun | Etymology: German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the general intellectual, moral, and cultural climate of an era

We would like to cover the following topics (and much more!):

- Credential : What’s the scope of FB – Hugues
- Digital MediaScene - Hugues
- Basic – how to set up a campaign // D2D Tools – Séverine
- Search - Geoff. / Mark / Nicoco
- Analytics Tracking Reporting – Nicoco + Verobi + David L
- eCPA – Isabella + Sam (+ Cof/3Si Case)
- Studies (Cyberscan, Metriweb, Metriprofil, …) – Hugues
- Case Studies – Séverine & Pam & Isabella
- Social Media / Consumer Centric – Hugues
- Digital OOH – Nicolas de Loppem & Hugues
- Wave 1 / 2 / 3 – Cédric Tytgat & David L.
- Prod. Tech. – Laurent Monoyer
- Ad Ware - …

Mediareps will also be part of the experience :

- Microsoft
- Skynet
- Ad Link
- Beweb
- Correlio
- Trade Doubler
- Trust Media
- Netlog
- Skyrock
- …

I will coordinate this program with Severine Legrand. Any suggestions are of course welcome !


Therefore, we would like to share with you some coffee, croissants and ideas !